Platinum Plaza, Ground Floor Room G35
Tom Mboya Street
Starehe District, Nairobi CBD
Nairobi Central Business District, Kenya
Business description
NIYA AFRIKA LIFESTYLE is a Nairobi-based lifestyle and fashion brand focused on modern African identity,
creativity, and culture. The business curates and promotes African-inspired fashion and lifestyle products that
blend contemporary design with authentic African expression.
Through its digital platform Niya Afrika, the brand connects buyers with designers and creators,
supports local talent, and aims to position African creativity on a global stage while growing Kenya’s fashion
ecosystem.
Mission
To celebrate African identity through fashion and lifestyle products that empower creativity, culture, and
self-expression.
Vision
To become a leading African lifestyle brand that connects local creativity with global markets.
Platform & digital presence
The Niya Afrika web platform (www.niya.africa) is a creator-first marketplace for African fashion:
Atelier — discover designers, view designs, follow creators, like and comment on work
Shop — retail marketplace with curated lines including Niya Lux and Niya Street
Checkout — secure online payment (card, mobile money, and regional methods)
Pickup Mtaani — agent pickup locations across Kenya; optional door delivery where available
Community — wishlists, notifications, designer profiles, and WhatsApp contact with creators
Core services & activities
Fashion retail (African-inspired clothing and accessories)
Lifestyle brand merchandising
Designer curation and promotion (Atelier)
Online and offline product sales
Brand collaborations and creative partnerships
Marketplace facilitation between buyers, designers, and sellers
Target market
Young professionals (18–35)
Fashion-conscious consumers in Kenya
Diaspora Africans interested in authentic African fashion
